How We Optimise Your Website with SEO / Search Engine Optimisation

How We Optimise Your Website

For More Website Visitors, Enquiries and Sales

Firstly, we help you answer these important questions:

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Are you getting enough of the right kind of Visitors to your Website?

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Are your website Visitors generating genuine Sales Enquiries?

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Are Sales Enquiries converting
to Sales?

Website Visitor Numbers

Your website needs to have a high enough number or visitors each month to give a realistic chance of achieving your business growth plans.

But, they have to be the right type of visitors.

We have been asked to check out websites where the business owner has employed a link building company to generate visits to the website. The visitor numbers had increased but the visits were all from abroad mainly from the Ukraine and Russia. Visits lasted less than a second and visitors only clicked on a single page. This type of service is a scam and actually seriously damages your Search Rank. You need to generate additional Visitors by having your website show up on Google when potential customers search Google using a business relevant Keyword or Key Search Phrase.

Website Wild West

Just like the Wild West gunfights there are only the fast and the dead!. When a potential visitor clicks a search result to go on to your website, especially if they are using a mobile phone, it needs to load superfast or they will move on to the next search link. Once on your website it needs to have the right info in the right order and engage the visitor and have a call to action which converts a visit into a business enquiry.

Our SEO Business Process

The process we work to looks as follows and is broken down in more detail in the list below:

SEO Business Process Infographic
  • The start point of our SEO improvement work is to clearly define and understand the Clients’ business objectives and targets. From this we determine the required focus of the individual webpages in terms of the Keywords and Key Phrases we need to optimise for.
  • It is also necessary to analyse the strength of competition and who the competitors are for the relevant Keywords and Key Phrases. Understanding local competition is obviously important for businesses which operate in a local area such as builders, car servicing, beauty salon etc..
  • Competitor analysis correctly carried out gives a real indication of what will be involved in achieving a high page rank. You need to be stronger than your competitors are in SEO terms to climb above them in the search results.
  • With a clearly defined Keyword and Key Phrase strategy in place and an understanding of the strength of competition we can begin the process of on-page and off-the-page Search Engine optimisation for all of the pages required to be successful.
  • You may find that getting to Page One for your main Keywords or Phrases in unrealistic due to competition from big brands with a bottomless budget for digital marketing. In these markets the crumbs from the table may be worth millions of pounds per year and SEO strategies for your business will be around being number one in niche parts of a big market or being number one in a specific geographic area.
  • Call us to discuss what we can do for your business. Nothing ventured, nothing gained!

How do we Optimise Your Website

Most Business Owners and Marketing People understand that there are 200+ factors which are taken into account when Search Engines like Google and Bing rank websites in their Search Results.

seo diagram

We often see a Ready, Fire, Aim approach to SEO where a lot of work is done at great expense but no significant benefit is achieved. Our experience and Track Record of getting hundreds of websites to Page One of the Google Search Results has resulted in the development of a tried and tested SEO Business Process which consistently and efficiently delivers positive results gaining maximum benefit for your investment in SEO.

SEO Results For Our Clients

Below are some examples of the SEO results we have achieved for our clients. By being on page 1 of Google organically they get more business. If you want the same for your business, speak to us today.

SEO Explained

Find out how SEO works, what you can expect from SEO in general and how we achieve the best results for our clients.

Google's Aim

Google’s main aim is to ensure that when someone searches Google they are presented with a list of websites which are totally relevant to their search. If a potential customer searches for a “Mercedes Service in Manchester” or “Range Rover Service in Cheshire” it is important that the Google Search Results contain businesses providing that service in that location and not a “Ford dealer in Southampton”.

The reason that it takes time for SEO work

If you search or “Coach Hire in Blackpool” in Google Search the results will appear in 0.52 seconds and the result listings contain about 1,290,000 websites. You won’t be surprised to learn that Google did not have to check every website in existence in real time to deliver these results. Google constantly crawls websites and analyses the quality of the website content and the website performance, such as time to load on a mobile phone, how well any plug-ins work and various other attributes of each website. In fact, the Google Algorithm considers around 200 different SEO factors for every website. When Google crawl your website it then places info about your website in an index which produces the search results.

Achieving Page One results on Google Search

To get your website to page one on the Google Search Results you need to rank higher than your competitors. We do this by working on the SEO factors which are important for your business. The content on the pages of your website needs to be optimised in line with the 200 SEO factors. In addition, the structure of the website and the code for each page also needs to be optimised. In most cases we also build new highly focused and optimised pages to ensure that all relevant Google searches lead to your website. The highest technical standards in website building are also important for SEO success; for example, if most of your potential customers access websites on mobile phones if your website is not optimised to load fast and look good on a mobile then you will be heavily penalised.

Google basically ranks each website into an index which lists websites by relevance and quality for each key word and key phrase. The geographical location of the business and the potential customer is also very important for Local Search.

How do we get Results for Clients?

Since leaving other computing businesses to set up UK Website Workshop in 2008 we have consistently achieved great results for our clients. More Relevant Visitors, More Enquiries and More Sales.

Sadly, for us there is no silver bullet or magic formulae just the hard work of making our client’s websites better than their competitors in terms of what Google are looking for. We analyse our Client’s website, analyse the websites of Competitors and put together a plan to get ahead and stay ahead. For more than 10 years we have consistently achieved great results for our clients.

Let us achieve great results for your business with a plan which is specifically for you. We can do all work currently required in one hit or we can work with you on a phased implementation dependent on your business plan.

SEO Hacks – How To Get Ahead Of Your Competitors

There are many many factors that allow us to make websites rank high up on search engines. Below is a small sample of the sort of things we do to achieve results for our clients:

Website SEO Audit

A number of tools are available to quickly identify the strengths and weaknesses of your current website from a technical point of view. In addition to an experienced SEO Expert it is quickly apparent how strong the content is from an SEO point of view.

Competitor Analysis

Before you start SEO work on your website, or pay someone else to do it, it is a good idea to check out the strength of competition when you search the keywords and phrases that are important to your business. You need to plan to be better than your competitors from an SEO point of view or you could be wasting time and money. If you cannot beat competitors for the main keyword you can still plan to take a share of a big market by being Page One in one or more niches.

Keyword Focus

Think of your website in terms of individual pages rather than the site as a whole. Each page needs to have a clear and strong focus on an aspect of your business and this needs to be reflected in that page pushing a keyword or phrase. The length of the content needs to be sufficient to give a high usage of the keyword but also keep the keyword density in the acceptable percentage. If the keyword density is too high Google may consider the page to be spam and give it a very low rank.

Page Titles and Descriptions

Both in the page name URL and in the website page code use the relevant keyword in the title and description. Paragraph headers ( H1, H2etc ) should also be rich in the relevant keyword.

Blogs and Infographics

Using Blogs and Infographics with links back to a relevant page on your website is a great way to speed up the process of getting to Page One. Blogs have to be original work, not copied, and they have to be high quality in terms of content.

Website Technical Performance

Particularly with the increasing use of smartphones the speed with which your web pages load is really important to Google. Pages can load slow if the page code is poor and if images and not at the optimal resolution. Plug-ins which conflict with each other or which are out of date can also be the cause of poor load speed.

GREAT WORK

Until I retired last year the team at UKWW did great work for my windows business Mr Glassman. The website brought in customers we did not previously reach and increased our business by 40%. Consistently number 1 on Google search for Windows Salford and many other phrases.

Michael Goodman

Mr. Glassman

SUCCESSS

Our business success depends on attracting new clients each month. UKWW are virtually part of our business. In addition to doing what we request they have added value over the years through their suggestions & ideas for our digital marketing plans. We have worked together for 5 years.

John Thornton

Manchester Signage

BRILLIANT

I am a pianist, my brother is a landscaper. The one thing our businesses have in common is we both have brilliant websites by UK Website Workshop which have been on page one of Google for years.

Mark Gorner

Dream Gardens and Driveways

GOOGLE

Our website went from nowhere to consistently high on page 1 of Google for "Mercedes Service Manchester" once UK Website Workshop re-built our website. Has stayed on page 1 for seven years and website has been updated.

Amanda

Mastertech Assist

RECOMMENDED

A friend with a successful business recommended UK Website Workshop when I was thinking of becoming self employed. They really understand how to launch a new venture with sound advice as well as a great website which really works well on local search.

Steve

Fireshak

SEO

UK Website Workshop have updated our website and our client support programme. They created an annual plan to improve SEO and it is more than paying for itself.

Debbie Thornton

The National Obesity Surgery Centre

EASY

We got no business from our website until it was re designed by UK Website Workshop. They are easy to work with and we now get new business from the website.

Paul T

ACAD Design & Surveys

BRILLIANT

Our new website design is brilliant and the team at UK Website Workshop wrote all of our content as its not really my thing

Joel S

Cheshire Brickwork

GREAT WEBSITE

The guys at UK Website Workshop are essentially our IT department. As well as a great website and the development of an app they do our email marketing.

James Street

Solicitor

THEY UNDERSTAND

UK Website Workshop really understand our business and they have built a bespoke website which meets all of our requirements. They understand who our potential clients are and the search engine optimisation targets these groups.

Tom O'Connor

O'Connor Utilities

QUALITY WEBSITE

Delivered a quality website on time and to our original budget. Great new brand image created for our business. New customers are contacting us every day.

Seb Swain

Able Fencing Ltd

SPEAK TO US TODAY: 0161 933 7210

Discuss your Website Design or SEO plans with us today

Ready for an SEO website review?

If you are ready to let us review your website then please visit our Free Website Review page and we will highlight how we can improve your website for better Search Engine results.

If you want a few more reasons to choose UK Website Workshop as your SEO partners, please read on.

A solid track record for SEO success

We have a solid track record when it comes to SEO and have consistently been achieving page one results on Google Search for our clients. Our keyword selection process for SEO is based on analytical research which minimises business risk and maximises the opportunity for business generation.

Get Your Business To Page 1

If you are not on Page 1 of Google for your keywords then you are missing many opportunities. We can improve your website’s performance using our tried and tested SEO techniques. What we do is work carefully through our in-house checklist to ensure your website ticks all the Google guidelines boxes. We also continually monitor your websites performance and discuss with you new potential avenues of growth in order to get the most from your website.

Why Our SEO Works for Clients

All of our SEO work complies with the Google Webmaster Guidelines. Our approach has largely remained the same since 2008 but way we achieve the results is always changing. The experience and knowledge gained providing seo services for clients is what makes us so successful at delivering results.

Search Engine Optimisation By People

There are a number of tools we use at UK Website Workshop in order to analyse your website. One such tools is a basic SEO analyser that gives a quick summary of improvements that can be done to your website. There are many tools that we use to improve your website and this is the key to keeping up to date with the latest changes in the Search Engine Optimisation industry. However, we don’t just use tools, we work through your website from a user perspective ensuring that the page delivers a clear and concise message about what you are offering. This attention to detail has helped our clients to stay ahead of the competition because we don’t rely on one source of information when it comes to SEO, we combine many areas in order to bring you the best results.