The single objective of search engine optimisation is to have your website appear on Page One of the Google Search Results when a potential customer uses a search phrase relevant to your business.
SEO is a simple concept but it often requires a complex solution to get your website to Page One of the Google Search Results for relevant keyword phrases in the locations in which your business operates.
Performing SEO involves creating “on the page content” which is aligned to Google good practice and “off the page code” which is better than all of your competitors. Once you have put this in place Google will, over 6 months to a year, move your website up the rankings. Don’t worry, from day one you can achieve Page One using Google Adwords which is a “pay per click” system. Pay Per Click and Organic (free) Search are complimentary and most successful businesses will use both.
We work through over 200 factors when performing SEO and the process continues month on month to provide ongoing improvements for our clients. Some typical SEO activity we undertake include:
Below are some examples of the SEO results we have achieved for our clients. By being on page 1 of Google organically they get more business. If you want the same for your business, speak to us today.
Find out how Search Engine Optimisation works, what you can expect and how we achieve the best results for our clients.
Google’s main aim is to ensure that when someone searches Google they are presented with a list of websites which are totally relevant to their search. If a potential customer searches for a “Mercedes Service in Manchester” or “Range Rover Service in Cheshire” it is important that the Google Search Results contain businesses providing that service in that location and not a “Ford dealer in Southampton”.
If you search or “Coach Hire in Blackpool” in Google Search the results will appear in 0.52 seconds and the result listings contain about 1,290,000 websites. You won’t be surprised to learn that Google did not have to check every website in existence in real time to deliver these results. Google constantly crawls websites and analyses the quality of the website content and the website performance, such as time to load on a mobile phone, how well any plug-ins work and various other attributes of each website. In fact, the Google Algorithm considers around 200 different SEO factors for every website. When Google crawl your website it then places info about your website in an index which produces the search results.
To get your website to page one on the Google Search Results you need to rank higher than your competitors. We do this by working on the SEO factors which are important for your business. The content on the pages of your website needs to be optimised in line with the 200 SEO factors. In addition, the structure of the website and the code for each page also needs to be optimised. In most cases we also build new highly focused and optimised pages to ensure that all relevant Google searches lead to your website. The highest technical standards in website building are also important for SEO success; for example, if most of your potential customers access websites on mobile phones if your website is not optimised to load fast and look good on a mobile then you will be heavily penalised.
Google basically ranks each website into an index which lists websites by relevance and quality for each key word and key phrase. The geographical location of the business and the potential customer is also very important for Local Search.
Since leaving other computing businesses to set up UK Website Workshop in 2008 we have consistently achieved great results for our clients. More Relevant Visitors, More Enquiries and More Sales.
Sadly, for us there is no silver bullet or magic formulae just the hard work of making our client’s websites better than their competitors in terms of what Google are looking for. We analyse our Client’s website, analyse the websites of Competitors and put together a plan to get ahead and stay ahead. For more than 10 years we have consistently achieved great results for our clients.
Let us achieve great results for your business with a plan which is specifically for you. We can do all work currently required in one hit or we can work with you on a phased implementation dependent on your business plan.
There are many many factors that allow us to make websites rank high up on search engines. Below is a small sample of the sort of things we do to achieve results for our clients:
A number of tools are available to quickly identify the strengths and weaknesses of your current website from a technical point of view. In addition to an experienced SEO Expert it is quickly apparent how strong the content is from an SEO point of view.
Before you start SEO work on your website, or pay someone else to do it, it is a good idea to check out the strength of competition when you search the keywords and phrases that are important to your business. You need to plan to be better than your competitors from an SEO point of view or you could be wasting time and money. If you cannot beat competitors for the main keyword you can still plan to take a share of a big market by being Page One in one or more niches.
Think of your website in terms of individual pages rather than the site as a whole. Each page needs to have a clear and strong focus on an aspect of your business and this needs to be reflected in that page pushing a keyword or phrase. The length of the content needs to be sufficient to give a high usage of the keyword but also keep the keyword density in the acceptable percentage. If the keyword density is too high Google may consider the page to be spam and give it a very low rank.
Both in the page name URL and in the website page code use the relevant keyword in the title and description. Paragraph headers ( H1, H2etc ) should also be rich in the relevant keyword.
Using Blogs and Infographics with links back to a relevant page on your website is a great way to speed up the process of getting to Page One. Blogs have to be original work, not copied, and they have to be high quality in terms of content.
Particularly with the increasing use of smartphones the speed with which your web pages load is really important to Google. Pages can load slow if the page code is poor and if images and not at the optimal resolution. Plug-ins which conflict with each other or which are out of date can also be the cause of poor load speed.
Until I retired last year the team at UKWW did great work for my windows business Mr Glassman. The website brought in customers we did not previously reach and increased our business by 40%. Consistently number 1 on Google search for Windows Salford and many other phrases.
Our business success depends on attracting new clients each month. UKWW are virtually part of our business. In addition to doing what we request they have added value over the years through their suggestions & ideas for our digital marketing plans. We have worked together for 5 years.
I am a pianist, my brother is a landscaper. The one thing our businesses have in common is we both have brilliant websites by UK Website Workshop which have been on page one of Google for years.
Our website went from nowhere to consistently high on page 1 of Google for "Mercedes Service Manchester" once UK Website Workshop re-built our website. Has stayed on page 1 for seven years and website has been updated.
A friend with a successful business recommended UK Website Workshop when I was thinking of becoming self employed. They really understand how to launch a new venture with sound advice as well as a great website which really works well on local search.
UK Website Workshop have updated our website and our client support programme. They created an annual plan to improve SEO and it is more than paying for itself.
We got no business from our website until it was re designed by UK Website Workshop. They are easy to work with and we now get new business from the website.
Our new website design is brilliant and the team at UK Website Workshop wrote all of our content as its not really my thing
The guys at UK Website Workshop are essentially our IT department. As well as a great website and the development of an app they do our email marketing.
UK Website Workshop really understand our business and they have built a bespoke website which meets all of our requirements. They understand who our potential clients are and the search engine optimisation targets these groups.
Delivered a quality website on time and to our original budget. Great new brand image created for our business. New customers are contacting us every day.
Discuss your Website Design or SEO plans with us today
Are you ready to let us review your website then please visit our Free Website Review page and we will highlight how we can improve your website for better Search Engine results.
If you want a few more reasons to choose UK Website Workshop as your SEO partners, please read on.
We have a solid track record when it comes to SEO and have consistently been achieving page one results on Google Search for our clients. Our keyword selection process for SEO is based on analytical research which minimises business risk and maximises the opportunity for business generation.
If you are not on Page 1 of Google for your keywords then you are missing many opportunities. We can improve your website’s performance using our tried and tested SEO techniques. What we do is work carefully through our in-house checklist to ensure your website ticks all the Google guidelines boxes. We also continually monitor your websites performance and discuss with you new potential avenues of growth in order to get the most from your website.
All of our SEO work complies with the Google Webmaster Guidelines. Our approach has largely remained the same since 2008 but way we achieve the results is always changing. The experience and knowledge gained providing seo services for clients is what makes us so successful at delivering results.
There are a number of tools we use at UK Website Workshop in order to analyse your website. One such tools is a basic SEO analyser that gives a quick summary of improvements that can be done to your website. There are many tools that we use to improve your website and this is the key to keeping up to date with the latest changes in the Search Engine Optimisation industry. However, we don’t just use tools, we work through your website from a user perspective ensuring that the page delivers a clear and concise message about what you are offering. This attention to detail has helped our clients to stay ahead of the competition because we don’t rely on one source of information when it comes to SEO, we combine many areas in order to bring you the best results.
We work on SEO projects for clients throughout the UK but the majority or our work is for locally based clients within the Manchester and Cheshire areas. This is mainly because of where we are based hence knowing more local people who are happy to pass our name on to colleagues and friends seeking a website or SEO service that delivers results for their business. If you are ready to take your website to the next level then get in touch with us today and we can arrange a meeting with you in our offices or at your business premises.