SEO

Google’s main aim is to ensure that when someone searches Google they are presented with a list of websites which are totally relevant to their search. If a potential customer searches for a “Mercedes Service in Manchester” or “Range Rover Service in Cheshire” it is important that the Google Search Results contain businesses providing that service in that location and not a “Ford dealer in Southampton”.

If you search or “Coach Hire in Blackpool” in Google Search the results will appear in 0.52 seconds and the result listings contain about 1,290,000 websites. You won’t be surprised to learn that Google did not have to check every website in existence in real time to deliver these results. Google constantly crawls websites and analyses the quality of the website content and the website performance, such as time to load on a mobile phone, how well any plug-ins work and various other attributes of each website. In fact, the Google Algorithm considers around 200 different SEO factors for every website. When Google crawl your website it then places info about your website in an index which produces the search results.

To get your website to page one on the Google Search Results you need to rank higher than your competitors. We do this by working on the SEO factors which are important for your business. The content on the pages of your website needs to be optimised in line with the 200 SEO factors. In addition, the structure of the website and the code for each page also needs to be optimised. In most cases we also build new highly focused and optimised pages to ensure that all relevant Google searches lead to your website. The highest technical standards in website building are also important for SEO success; for example, if most of your potential customers access websites on mobile phones if your website is not optimised to load fast and look good on a mobile then you will be heavily penalised.

Google basically ranks each website into an index which lists websites by relevance and quality for each key word and key phrase. The geographical location of the business and the potential customer is also very important for Local Search.

Since leaving other computing businesses to set up UK Website Workshop in 2008 we have consistently achieved great results for our clients. More Relevant Visitors, More Enquiries and More Sales.

Sadly, for us there is no silver bullet or magic formulae just the hard work of making our client’s websites better than their competitors in terms of what Google are looking for. We analyse our Client’s website, analyse the websites of Competitors and put together a plan to get ahead and stay ahead. For more than 10 years we have consistently achieved great results for our clients.

Let us achieve great results for your business with a plan which is specifically for you. We can do all work currently required in one hit or we can work with you on a phased implementation dependent on your business plan.

We have a solid track record when it comes to SEO and have consistently been achieving page one results on Google Search for our clients. Our keyword selection process for SEO is based on analytical research which minimises business risk and maximises the opportunity for business generation.

If you are not on Page 1 of Google for your keywords then you are missing many opportunities. We can improve your website’s performance using our tried and tested SEO techniques. What we do is work carefully through our in-house checklist to ensure your website ticks all the Google guidelines boxes. We also continually monitor your websites performance and discuss with you new potential avenues of growth in order to get the most from your website.

All of our SEO work complies with the Google Webmaster Guidelines. Our approach has largely remained the same since 2008 but way we achieve the results is always changing. The experience and knowledge gained providing seo services for clients is what makes us so successful at delivering results.

There are a number of tools we use at UK Website Workshop in order to analyse your website. One such tools is a basic SEO analyser that gives a quick summary of improvements that can be done to your website. There are many tools that we use to improve your website and this is the key to keeping up to date with the latest changes in the Search Engine Optimisation industry. However, we don’t just use tools, we work through your website from a user perspective ensuring that the page delivers a clear and concise message about what you are offering. This attention to detail has helped our clients to stay ahead of the competition because we don’t rely on one source of information when it comes to SEO, we combine many areas in order to bring you the best results.

We work on SEO projects for clients throughout the UK but the majority or our work is for locally based clients within the Manchester and Cheshire areas. This is mainly because of where we are based hence knowing more local people who are happy to pass our name on to colleagues and friends seeking a website or SEO service that delivers results for their business. If you are ready to take your website to the next level then get in touch with us today and we can arrange a meeting with you in our offices or at your business premises.